Literacy e-cards: Exhibits that change behavior

Posted by on April 19, 2016 in Featured Posts, Projects, TechMuse Blog | 0 comments

Literacy e-cards: Exhibits that change behavior

One of the topics that’s always interesting to reflect on: can our work in museum exhibits actually make a difference in people’s behavior?  If we checked in with visitors a month after they came to an exhibit, would they have done anything differently in their lives because of the visit? Would they have connected with neighbors, eaten a more healthy diet,  looked into a low emissions vehicle? We’re not here just to inform visitors — we want to make a positive difference in our communities and cultures.

Recently we finished a Storykiosk project with Louisiana Children’s Museum on the topic of family literacy. I’m happy with the format we developed: literacy e-cards sent out to families once a week for four weeks, incorporating their own picture and content developed by the Museum. It takes more than a single reminder to change behavior — it takes steps over time.  I’m thinking of this as “serialized-interaction” with visitors, drawn out over an extended time, with multiple opportunities to engage visitors.

We’re actively expanding this server-based exhibit technology, developing new e-card formats that can be adapted to a range of topics, building off a seed planted in the visitors’ original experience in a public space.

(Note: we’ve been exploring this topic for a while — you’ll see a lot of these questions in our National Zoo Giant Panda project back in 2005)…

Literacy e-card sample
First in a series of four literacy e-cards sent automatically once a week


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